The old adage says that if you fail to plan then you are planning to fail. This is more than just a clever play on words, in fact, statistically it has been proven that you are more likely to achieve your goals if they’re written down… not rocket science, is it? Back in 1973 Harvard ...…
Have you ever run a marketing campaign and then wondered why the phone didn’t ring? Or why hundreds of customers didn’t come rushing to bash down your doors to buy from you? Reality is, the response rate to ‘direct response’ marketing is lower than any of us would care to know. We are optimistic by ...…
Founder of Grill’d Healthy Burgers, Simon Crowe has announced ten tips that potential franchisees need to keep in mind when searching for the right system. “The franchising world is fast-paced, dynamic and full of incredible opportunities but there’s a lot of choice out there so you really need to do your homework and search for ...…
Have you set a revenue goal for the year? Have you prepared a cashflow forecast for the next quarter, six months and twelve months? Whether you’ve formalised your revenue goal or not, you would have by now a number in your head for where you want to be at the end of the year. Its ...…
Before even jumping into the business side of franchising, which is obviously the crux of the matter, there are a couple of other very important experts who should be consulted first. You’ve got to speak to the boss – your better-half, your soul-mate and life partner. Even if they’re not going to be part of ...…
New franchise opportunities are popping up every day, so differentiating your business is the best way to stand out from the crowd. FranchiseBusiness.com.au shares some simple ways that you can do this, by using an age-old marketing strategy: The Unique Selling Proposition. Step 1 – Identify the Unique Think about your business. What is unique ...…
In the last year, social media has become very popular. Everybody is talking about it and almost every online marketer is using it. The experts are getting it however most small business owners either haven’t grasped it, or are just not sure how to get it working effectively for them. I am about to share ...…
